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How to define the response to an alert (Enterprise Manager)
To define the response to an alert

In the details pane, right-click an alert, click Properties, and then click the Response tab.
On the Response tab, select Execute job, and then click a job to execute when the alert occurs.
You can also modify an existing job or create a new job by clicking browse (...).

Under Operators to notify, select E-mail, Pager, or Net send for one or more operators.
Be sure that each operator’s notification method is valid.

Select Include alert error text in with the notification method used if you want the alert error text to be sent with the notification.
Under Additional notifications to send to operator, enter additional information for the operator. The maximum number of characters is 512.
-SQL Server 7, Books OnLine

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